About Us
Our team is committed to creating successful on-line experiences.
From web design to brand identity, we’re obsessed with simplicity. Our projects focus on intelligence and experience.
We believe every project is unique, like its costs and processing times.
September 2012
New work for l’Espresso publishing group: this time it’s for a restyling of Repubblica Motori, an influential automotive online magazine.
We had the great chance of working with on of the most important Italian information architects, Federico Badaloni. This collaboration for Repubblica Motori taught us a lot, in a very short time.
The overall simplicity hides a challenge: Motori is a magazine of its own, yet a part of La Repubblica, so it had to be different, but users were not to perceive a detachment from the main magazine.
Motor lovers just want the essential, with no frills. Here’s our choice of neat colours, no shades and sans serif fonts, for a great legibility.
The price list can be browsed by brand, vehicle size, engine size, price and type. For any indecision, users can compare up to 3 vehicles.
Working at Factoria is not just a job, it’s a way of life.
The new website will be soon online, you can take a look at the preview.